ViClarity Adds to Global Leadership Bench with Key CRO & VP Appointments

February 13, 2025

ViClarity has announced the appointment of Tony Frawley, Koral Hull and Katie Ferrell to key roles within the fast-growing regtech and compliance consulting firm’s executive bench.  

Tony Frawley, CRO – Europe 

As Chief Revenue Officer (CRO) for ViClarity EU, Frawley joins ViClarity from Macmarts, where he served as CEO. Drawing on his extensive background in sales, marketing, and business development, he spearheads revenue growth and champions collaboration across these core teams. With deep expertise in go-to-market strategy and commercial leadership, he crafts and executes strategic initiatives that seamlessly align with ViClarity’s broader business goals. Frawley is committed to enhancing customer engagement, refining sales processes, and fostering strong stakeholder relationships to drive sustainable growth. 

A seasoned commercial leader and go-to-market strategist, Frawley brings over two decades of experience in scaling businesses across various industries. Holding a Master’s degree in Marketing and a Bachelor’s degree in Business Studies, he is also a Fellow of the Chartered Institute of Marketing, a graduate of the Marketing Institute of Ireland, and a certified Train the Trainer professional. 

Frawley’s career includes roles in multinational corporations such as Cook Medical Devices and Smurfit Kappa, as well as experience as a CEO successfully scaling a SaaS startup. As an entrepreneur, he built and grew a strategic consultancy, guiding SMBs, mid-market, and enterprise organizations through transformative growth initiatives.  

“At the heart of everything we do is the customer,” said Frawley. “Success isn’t just about revenue growth—it’s about building strong relationships, fostering a team that thrives on collaboration, and ensuring we are dynamically capable of adapting to the evolving needs of our clients. A customer-centric approach, combined with a high-performing team and the ability to pivot quickly, is what drives long-term success.”  

Koral Hull, ViClarity VP of Sales & Marketing – US 

Assuming the role of Vice President, Sales and Marketing for the US, Hull joins ViClarity from Pitchly, where she served most recently as head of operations. Having discovered her talent for optimizing processes as an electromechanical technician in the United States Air Force, Hull has spent the last 15 years building on that foundation over a series of challenging roles. In addition to mastering the enhancement of workflows, she is also an established contributor to the improvement of client value and experience, working with a variety of teams to make it easier, more efficient and more enjoyable to engage with tech-based products. As such, she is an ideal fit for ViClarity’s strategic growth and client experience initiatives.  

No stranger to the software as a service (SaaS) ecosystem, Hull understands what it takes to scale a technology platform with a client-centric mission.  

“Across my career, I’ve found that continuous improvement, innovation and impactful results certainly support long-term success, but they are meaningless without client delight,” said Hull, whose diverse professional roles include a mixture of client success, business development and growth operations. “Like the purpose-driven organizations it serves, ViClarity fosters enviable relationships with its clients, from key decision makers to super users. It’s the perfect place for me to contribute.” 

Katie Ferrell, ViClarity VP of Compliance Services – US 

Joining ViClarity from United Bankers’ Bank in Minnesota, Ferrell will serve as Vice President, Compliance Services for the US. Ferrell’s well-rounded governance, risk and compliance (GRC) background spans all manner of functions, from compliance consulting to audits and risk assessments. She has dedicated her career to financial services, beginning with her role as head teller for a Mississippi commercial bank in 2003. Since that time, Ferrell has held a variety of positions within the bank and credit union GRC space, fostering what she describes as a holistic, yet practical, approach to the alignment of risk and strategy.  

Ferrell is a graduate of the Barret Graduate School of Banking and maintains several GRC certifications, including the CRCM, CAMS, CRVPM, CBP and NCCO. In addition to leading ViClarity’s Compliance Consulting services, she will also direct the firm’s Credit Union League Compliance Support and Audit Services teams. 

“The financial services industry has fueled my career, giving me the opportunity to serve as a reliable, authentic and accessible compliance guide,” said Ferrell. “It’s my honor to join ViClarity in helping the hard-working, passionate GRC pros they work alongside navigate the fast-moving and ever-evolving risk and compliance landscape.” 

ViClarity Global CEO John "Ogie" Sheehy shared his excitement about the addition of the new leaders to the ViClarity executive team: “Experienced trailblazers with this kind of expertise and enthusiasm for GRC is a rare find, and we are fortunate to add three such leaders to our team. We are thrilled each sees ViClarity as the optimal place to both contribute and grow their expertise, and we look forward to watching them help our clients achieve great things for their organizations.” 

About ViClarity 

ViClarity is an award-winning provider of governance, risk and compliance (GRC) management solutions. A global organization, ViClarity has headquarters in Des Moines, Iowa, and Kerry, Ireland, and provides services for nearly 1,000 clients in a variety of highly regulated industries, including financial services, insurance and healthcare. The firm’s flagship technology is a centralized platform that supplies GRC professionals with real-time access to business intelligence for faster, data-based decision-making. Key platform solutions include compliance management, integrated risk management, audit management, vendor management and complaint/incident management.  

To learn more about the ViClarity platform, request a demo or visit www.viclarity.com.