Tony Frawley

Chief Revenue Officer

As CRO, Tony drives revenue growth and fosters collaboration across sales, marketing, and customer success teams. He develops and executes comprehensive go-to-market strategies that align with the company’s overarching business objectives. Tony is dedicated to enhancing customer engagement, optimising sales processes, and cultivating strong relationships with key stakeholders to achieve sustainable growth.

A seasoned commercial leader and go-to-market strategist, Tony boasts over 20 years of experience in scaling businesses across diverse industries. He holds a master’s in Marketing, a Bachelor’s Degree in Business Studies, and is a Fellow of the Chartered Institute of Marketing.

Tony's career features executive roles in multinational corporations, including Cook Medical Devices and Smurfit Kappa, and includes previous experience as a CEO growing a SaaS startup company. As an entrepreneur, he successfully scaled a strategic growth consultancy, guiding organisations through transformative initiatives and implementing data-driven strategies. Additionally, he has served as a Non-Executive Director with Cliona’s Foundation, supporting families facing life-limiting illnesses, and has lectured at the postgraduate level within the Management Development Unit at the University of Limerick.